The Spiegel Institut

"Not the objective nature of a product is the reality in the market psychology, but only the consumer perception."
Prof. Dr. Bernt Spiegel

What moves people? How are products experienced from a consumer perspective and how are (purchasing) decisions reached? A passion for these questions is what made Dr. Bernt Spiegel into a pioneer in market psychology in Germany and led him to found the Spiegel Institut in Mannheim in 1950.

The siblings Uta and Götz Spiegel are the second generation to run the Spiegel Institut. The Institute conducts consumer research and provides user experience consulting with several locations in Germany, China and the United States. It stands for human-centered consultancy along the product development process: We help develop successful products and services by analyzing the usage context, supporting conceptual design and user-centered development, up to validating the concepts.

We have continuously forged new paths, developed innovative research methods and contributed important findings to the field of market psychology and user experience. Not only in theory: Renowned companies from industry and business use our support to constantly stay a step ahead of consumer demands when designing their products. Our longstanding interest in the question of how people experience products, applications and services, collectively called “User Experience”, is now more relevant than ever before and is an important focus in research and consulting. Read more


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Götz Spiegel

“Optimising how humans interact with their environment fascinates me, as there is enormous potential to improve how the material and the intangible can fit together.”
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Dr. Matthias Reisemann

“The human-oriented perspective on product development and its process, as we can see with UX, inspires me every day.”
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Dirk Obermeier

„I am passionate about anything that has to do with data science and data art, that is, giving meaning to numbers and visualising them.“
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Anna Lewandowski

“Market research with all its diversity is always exciting, and it shows how colourful life (as a market researcher) can be.”
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Philip Rigley

“You have to really get to know the users in order to make suitable products that inspire them.”
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Nikolai Pärsch

„The value-added that the UX research can give to society really excites me: consumers are happy to have practical products, and companies can enjoy improved sales.“
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Felix Leist

„I am fascinated by the idea of capturing the user experience with the right tools and incorporating them into the development process in an intelligible way in order to continually improve products.“
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Sarah Gelb

“The most exciting thing about market research for me is delving into the world of a target group, understanding them and explaining them to the client.”


Contact us!

Contact person

Manuela Elkemann
Head of Marketing
Tel.: +49 621-72844-182