UX and Usability Engineering
Basic Seminars for budding Market Researchers
The Spiegel Institut
What moves people? How are products experienced from a consumer perspective and how are (purchasing) decisions reached? A passion for these questions is what made Dr. Bernt Spiegel into a pioneer in market psychology in Germany and led him to found the Spiegel Institut in Mannheim in 1950.
The siblings Uta and Götz Spiegel are the second generation to run the Spiegel Institut. The Institute conducts consumer research and provides user experience consulting with several locations in Germany, China and the United States. It stands for human-centered consultancy along the product development process: We help develop successful products and services by analyzing the usage context, supporting conceptual design and user-centered development, up to validating the concepts.
We have continuously forged new paths, developed innovative research methods and contributed important findings to the field of market psychology and user experience. Not only in theory: Renowned companies from industry and business use our support to constantly stay a step ahead of consumer demands when designing their products. Our longstanding interest in the question of how people experience products, applications and services, collectively called “User Experience”, is now more relevant than ever before and is an important focus in research and consulting. > Read more
Dr. Matthias Reisemann
Leading companies from different branches in Germany have already successfully taken part in our seminars. Among them Porsche AG, Audi AG, Roche Diagnostics Deutschland GmbH, BASF SE, car2go, Sky Deutschland GmbH, OTTO Group, Deutsche Telekom AG, Fresenius SE & Co. KGaA , Allianz Deutschland GmbH and many more. Here are a few participant voices: